Mobile Content Market Trends and Opportunities

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017. On the other hand, factors such as decreasing market share of U.S. sales of ringtones along with distribution and marketing challenges hamper the growth of this market. However, the industry has many opportunities which will increase the revenue shares of the market.

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumer TrendsConsumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

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Science Research Funding Under A Trump Administration – What Will Happen?

Right after Donald Trump won the presidency, scientists and researchers got together to stage a large protest with signs and marched on Washington DC to make their case for research funding fearing that academia would be cut off from those 10s of billions of dollars in money flows to themselves and their institutions. Apparently, academia is worried their gravy train will end, and maybe they are right – but protesting won’t work. Academia is already in serious challenges due to the outstanding college loan debt default rates. Is this a perfect storm for science? Let’s look at this a little closer shall we?

There was an interesting article in Scientific American in the January/February 2017 issue titled; “Ending the Crisis of Complacency in Science – To survive the Trump administration, scientists need to invest in a strategic vision that mobilizes social change,” by Matthew Nisbet which stated:

“As newly elected president Donald Trump takes office, the scientific community faces the likelihood not only of unprecedented cuts in government funding for research, but also of bold new attacks on scientific expertise as a basis for policy making and decisions. Trump campaigned on a pledge to eliminate as much as $100 million in ‘wasteful climate change spending’ and there have been reports of plans to severely cut funding for NASA and other agencies.” The article also talked about the NIH funding of Stem Cells and how they might turn back to the Bush years on that type of science funding. There was a point in the piece about the need for scientists to do better with PR and media so the tax paying public would be more supportive. In fact the author of the article suggested better cooperation with journalists was important to change the narrative to continue climate research funding.

Interestingly enough, the NIH and NSF and other big research funders are under the executive branch of our Federal Government. Academia is worried because they chose the wrong political side and academia had brain-washed our kids towards a leftist, socialist skew – they are in fear now, but they’ve allowed that academic bubble to build – academia has caused their own demise, with their High IQ’s they still don’t see it. What do I think of this as the founder of a Think Tank?

Well, here is my assessment; My gosh, that article was so out-of-touch with the new political landscape. In fact, Donald Trump’s Administration is a breath of fresh air for science, and he’s about the only one who can save scientific research and academia from their current path towards a cliff.

Sure there will be cuts in all the ‘politically correct research’ that many in academia are now calling “science” and yes there will be cuts in Global Warming research – after all, it is academia that continues to go with that IPCC globalist narrative that climate science; it’s “settled” by consensus (what?). The climate scientists hypocrisy is epic – you see, if it is settled then there doesn’t need to be anymore science research there, we already know right? Now then, we have to determine if we should act on that research or not to cut human emissions of CO2 (which by the way is only 3% of the total CO2 output of this trace gas). Academia can’t have it both ways and say it is settled, because if it is then there is no need to keep funding their incredible PhD level academic salaries then. Let them find something else to study or get a new line of work.

Sure there will cuts to BS science and waste – there is a ton of it, admit it. I see the grants being awarded by the NSF, NIH, and some of that crap is a waste. With the Trump Administration – the good science stays and the crap goes – there will be plenty of money and research for GOOD science. Academia will have to adapt, just like businesses do. Remember it was one of theirs who said; “Change is the only constant” so they will have to deal with it. No more sniveling.

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Things To Do When Waiting For Exam Results

After your exams, you binge on caffeine, spend sleepless nights and bear a lot of stress. Well, it happens, especially when the result day is close. At times, the stress you have after exams is far intense than the stress you have during exams. There is no doubt that coping with this stress is difficult, but the tips below can help you keep the anxiety at arm’s length.

Move on

No matter what you do, you can’t go back in time to make changes. What is done is done. There is no use of comparing the answers. As a matter fact, doing so will do nothing except adding to your level of anxiety. So, take your time and move on.

Stay away from online forums

After your exams, stay away from online forums until the result announcement day. Although these forums are great places to spend time on, you shouldn’t go there just to see what others have to say about their performance in the exams. Reading the remarks of others about the exams on these online platforms may intensify your stress. Don’t sit idle

What you need to do is keep yourself busy. In other words, if you keep yourself occupied, your mind won’t pay attention to the result day. For instance, you can get a job or join a gym to keep yourself occupied. You can also start a hobby, such as gardening or photography.

Talk to a Friend

Spend time with your close friend and share your worries with them. Keeping it to yourself will only increase your depression. What you need to do is let your worries come out gradually at a certain pace rather than growing it inside you.

Write your worries on paper

In your free time, write you worries down on a piece of paper and then burn it down. While it seems odd, this technique will work wonders and you will feel better.

Sleep Well

Sleeping well is necessary if you want to stay fit both mentally and physically. It will also improve your quality of life. Ideally, you may want to get at least 8 hours of sleep in 24 hours.

Don’t drink

Alcohol can’t help you to stay happy. Instead, you should eat something healthy. You can drink milk or fruit juice, for instance. Be positive

Why should you be optimistic? Well, the biggest benefit of being positive is that it will help you lower your stress level. And this will help you deal with the stress on the result day. The least you can do is smile at others whenever you meet them. According to scientists, when you smile, you release a chemical known as endorphine. The stress hormone called Cortisol is also reduced. Therefore, you can get rid of stress by smiling.

In short, you will find these tips helpful. Keep in mind that stress will have a bad impact on your health. To stay in good shape, what you need to do is keep yourself busy, eat healthy and smile at others.

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3 Affordable Cars for College Graduates and Young Students Living in Philly

Philadelphia, nicknamed Philly, is the fifth-most populous city of America. One of the main reasons of the city’s high population is the large number of students residing in Philly. It has the third-largest student concentration on the East Coast of America. It is home to more than 120,000 students who are enrolled in different universities around the city. There are more than 80 universities, colleges and schools in the region. Also, several young people are enrolled in the oldest university of America, University of Pennsylvania.

Buying a Car with a Limited Budget

As a student studying in Philadelphia, you must think that you should not spend your money on luxurious items. But, it doesn’t mean that you cannot buy a car to make your daily commute comfortable. Also, do not think that you will end up with an old, dilapidated car only. It is a fact that your limited budget will not permit you to buy a luxurious brand new car. But, if you research thoroughly, you will find several new car models that will fit your lifestyle and budget easily. Here are a few affordable car models that a student should consider buying in Philly:

· Nissan Versa

If you want to invest money in a good, reliable and sturdy car, you can consider buying Nissan’s Versa Sedan car. It is ranked as one of the cheapest cars in Philly. Nissan ensures that you become a proud new car owner for around $10,000. It means you can buy a car with the help of your limited budget. It is a great bargain because several new cars are priced around $30,000. The cheapest Versa S version of the car has a powerful engine with 109 horsepower. Its unique halogen headlights provide maximum visibility at night and make sure that you reach home safe.

Before visiting a dealership in Philly, make sure that you register as a Nissan College Grad on the company’s official website. Once you finish the registration process, print the Nissan College Grad Certificate and show it to the dealer for obtaining discounts.

· Hyundai Accent

Critics consider the car as a perennial best seller. You can buy the new Hyundai Accent for $14,745. However, you will be able to reduce the price of the car with the help of Hyundai College Grad Program. The auto manufacturer offers a student incentive program to college graduates and young students of Philly. Hyundai offers a $400 bonus for buying a car in Philly. The dealer will consider the bonus as a part of the down payment amount for buying the car.

Hyundai Accent will quench your thirst for a powerful car because it has a 137 horsepower, 1.6 liter four-cylinder engine. Also, you can make a choice between six-speed manual and six-speed automatic transmissions. The car is a joyful ride for the young generation because it provides a great audio system with six speakers, tilt-steering wheels, dual vanity mirrors and exterior temperature display.

· Kia Rio

Kia Rio is a favorite car among the young generation of America. It is because it offers spacious cabin space and cheaper maintenance costs. The 2017 model was unveiled at the 2016 Paris Auto Show. And, since then, it has captured the attention of car lovers across America. The South Korean manufacturer has packed several features for the tech-savvy students of Philly. It provides rear-camera display to help you park properly at your college. Also, its connection-on-command service UVO will provide you with driving directions and access your favorite apps to help you improve your driving skills. Similar to Hyundai, Kia Motors also offers a student incentive program in Philly. It provides a $400 discount along with other incentives to college graduates and young students.

Buying a new car signifies your entry to adult life. It is an important decision that will have immense consequences on your financial situation. So, do not make a hasty decision. Spend time in finding a car model that suits you. Do not forget to consider different incentive programs that auto manufacturers offer to college graduates and young students of Philly. It will make the car buying process affordable for you.

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10 Ways Entrepreneurs Can Change the Social & Economic Story

Men and women who create for-profit and nonprofit new ventures can and should do things of the kind that the President-Elect is likely to neglect, negate, or avoid. Entrepreneurs can quietly change the story, one organization at a time, whatever government may or may not do.

Here are ten ways venture founders can alter the course implied by what we know of Donald Trump’s intentions. They are all within our own authority, not those of government. We can:

  1. actively appreciate the economic and social needs of disadvantaged groups and consider how our own organization can make a difference-or start a new one that can; at least ensure that our own organization does not contribute to disadvantage;
  2. be inquisitive about rural and underserved populations adversely impacted by political, economic and tech change-and examine ways that our organization can make a positive contribution, including the offer of products, services or employment;
  3. create inclusive policies on gender, gender identity, race, national origin & religion; offer all employees dignity & respect, provide healthcare, parental leave, clear policies on sexual harassment, & the opportunity for participation in decision-making and sharing organizational success;
  4. take the opportunity to participate in the life of local communities to mutual advantage, through direct civic engagement, as well as supporting employee volunteering; become involved in community supported enterprises;
  5. evaluate all practices of the organization that may contribute directly or indirectly to climate change-and introduce ways that will reduce pollution; seek to be powered by clean energy and move to zero waste;
  6. ensure that the pay ratio between the highest and lowest paid members of the organization does not exceed 20:1 (as it was in 1965) to reduce financial inequity, given that the ratio between average American CEO pay and worker pay is now 303:1;
  7. re-examine the consequences of all purchasing decisions, in order to avoid pain and hardship, either in supplier organizations or the local and global community; research supplier behaviors on socio-economic parameters;
  8. commit to support the lifelong learning of all members of the organization, regardless of where they are starting or what position they hold-through internal development programs and external qualifications;
  9. employ socially responsible financial policies that do not disfavor any stakeholder, either close at hand or nationally, as well as avoiding immoral or self-serving practices, such as the avoidance of repatriating foreign profits;
  10. build a widely communicated progressive corporate story that is reflected through the behaviors of everyone in the organization and enshrined in all official organizational procedures; regularly monitor its reality.
  11. GEI scores 137 countries on 14 pillars of a healthy entrepreneurship ecosystem

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